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  • Writer's pictureBelle Kenyon

Strategies for Establishing Your Brand as a Writer on Instagram

Establishing yourself as a brand on Instagram as a writer can be a great way to grow your following, showcase your work, and connect with other writers and readers. In the past, I would have recommended Twitter as the ultimate writing platform but today Twitter's current algorithm changes can make it difficult for writers to be seen and engage with others. Instagram offers a platform where creativity and visual content can thrive and this offers us a new opportunity!


Here are some tips to help you establish your brand as a writer on Instagram:

  1. Define your brand: Think about what you want to communicate to your followers and what sets you apart from other writers. This will help you create a consistent and recognizable brand on Instagram.

  2. Use eye-catching visuals: Instagram is a visual platform, so use eye-catching visuals to grab people's attention and showcase your writing. This can be in the form of book covers, quotes from your writing, or even graphics that reflect your brand.

  3. Engage with your audience: Instagram is all about engagement, so make sure to reply to comments, like other users' posts, and participate in hashtags related to writing and literature.

  4. Collaborate with other writers: Collaborating with other writers is a great way to expand your reach and connect with new readers. Consider hosting a book club or a writing challenge with other writers to increase engagement on your page.

  5. Use relevant hashtags: Using relevant hashtags can help you reach a wider audience and connect with other writers and readers. Consider using hashtags related to writing, literature, and your specific genre or niche.

  6. Be consistent: Consistency is key when it comes to building a brand on Instagram. Make sure to post regularly and keep your visuals and content consistent with your brand.

Already feeling confident on Instagram? Here's some more ideas to take your reach further as a writer...


  1. Use Instagram Stories for Behind-the-Scenes Peek: Use Instagram Stories to give your followers a behind-the-scenes look at your writing process. This can include snippets of your writing, research materials, or even a look at your writing space. This will help humanise you and give your followers a deeper connection to your brand.

  2. Leverage Influencer Marketing: Partner with an influencer in your genre or niche to cross-promote each other. This will help you reach a new and larger audience, and also give you an opportunity to connect with other writers in your community.

  3. Use Instagram Live for Author Q&As: Use Instagram Live to host Q&A sessions with your followers. This can be a great way to connect with your audience and answer any questions they may have about your writing process, your books, or your life as a writer.

By implementing these strategies, you can stand out from the crowd and create a unique brand on Instagram that will help you connect with your audience and grow your following.


The Kenyon Author Services course: 'Author Branding: Social Media for Authors' is now sold out for February but will repeat in May - you can reserve your space here.




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